Post Page Rank

#1 Relevancy of the Site the Link is on

Google loves links on relevant sites. It is possible to outrank someone who has many more links then you by purchasing just a few very powerful relevant ones.

It is not necessary that all of your backlinks come from relevant sites, but the general rule is “the more the better”.

#2 Link Popularity and Pagerank of the Site

Obtaining links on sites that are popular is very important. When important, or popular, sites link to yours, it tells the search engines that you worthy of ranking well for your keywords. Link Popularity is the #1 ranking factor in Google and is a major ranking factor in both Yahoo and MSN.

#3 Number of Outbound Links on the Page

The total number of outbound links on a page is an important factor to consider when purchasing a link. A site that has too many outbound links is not going to pass much link popularity. They are also at risk of being penalized in the search engines if the outbound links are thought to be “paid links” or are all pointing to “un-relevant” sites. On the other hand, if a site is authoritative in a particular field and naturally links to other sites in its industry, that is much different. Authoritative sites that link out to other sites are considered hubs and will provide a lot of benefit. This includes sites such as Wikipedia.org, Directory.Yahoo.com, DMOZ.com, and others.

#4 Age of the Site the Link is On

Older sites are trusted more in the search engines and have more power for ranking other sites. Google places a lot of weight on links from older sites. This is the reason that we have the “Whois creation dateâ€� listed for all the sites in our inventory. If a site is older then 2 years, it’s value goes way up. If it is greater then 5 years it is even more powerful.

#5 Placement of Link on the Page (Zone)

Where the link is located on a page is also very important. The search engines have developed block level analysis techniques that basically allow them to break down a webpage into blocks. Certain blocks, or sections of the site carry more weight since they are more likely to be seen by visitors. Links that are hidden at the very bottom of a site carry less value then links embedded in text at the top of the site.

There is also the additional value of traffic. Links placed at the top of a site will get more clicks. While we do not sell links for direct traffic, we love direct traffic as a side-benefit.

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Tags: Search Engines, SEO