esterday Google announced a new product named Ad Manager. In short, it is a hosted ad management solution, like OpenAds (aka PHPAdsNew) but OpenAds is not hosted. So the benefits of the Google Ad Manager product is that you don’t have to use your server resources to serve up ads, you can use Google’s. You can see a tour of the product, if you are interested.

(more…)

Tags: adsense, age, banner, Google, IDE, Internet, PHP, proc, process, Search Engines, SEF, server, XP

AdCenter
          o AdCenter refers to Microsoft’s Cost-Per-Click ad network. Due to its relative newness in the industry of online marketing, it only has a limited market share as compared to Google Adwords.
    

      
AdSense
          o AdSense is Google’s contextual advertising network. Website owners can enroll in this ad serving program to allow text, image, and video advertisements administered by Google to be on their sites. Revenue is generated on a per-click or per-thousand impressions basis and publishers share the profits from those ad clicks with Google.
           
AdWords
          o AdWords refers specifically to Google’s advertisement and link auction network. AdWords offers PPC advertising and site-targeted advertising for text and banner ads at the local, national, and international level.
           
Click
          o A click generally refers to a search engine campaign, where a click would indicate that a user clicked on an ad or listing and was delivered to a website. Thus, a click on an ad results in a hit, or a visitor, to a web site.
           
Contextual Advertising
          o Contextual Advertising is the term used to describe advertising programs that generate and display relevant advertisements on a site based on the specific content of that webpage. Google Adsense was the first contextual advertising program and remains the most popular one.
      

    
Conversion
          o A conversion is a measure of a measurable goal being achieved on a web site. This will of course vary from site to site. It could be a sale transacted, a lead form filled out, or a phone call made to the company. A conversion is the most important metric, because it related directly to revenue generated for the business.
 

         
Cookie
          o At the technical level, a cookie is a small data file (often URLs, Web addresses, etc.) created by a Web server and stored on a user’s computer. The purpose of cookies are to help websites customize a visitor’s experience, as well as allow affiliate program managers to track conversions.
 

          
CPA
          o CPA stands for “Cost Per Action” and is defined as the cost to an advertiser for a specific action taken by a user in response to an ad. An “action” may be anything from an ad click to buying a product. It is a very useful way to measure the effectiveness of online advertising.
 

          
CPC
          o CPC stands for “Cost Per Click”. It is the specific amount that an advertiser is charged each time their ad is clicked. Most search ads and contextual ads are sold in auctions where advertisers are charged on a Cost Per Click basis.
 

          
CPM
          o CPM stands for “Cost Per Thousand Ad Impressions”. This refers to how much an advertiser pays for 1,000 impressions (page views) of its ad, regardless of the consumer’s subsequent actions. CPM is often used to measure how profitable a website is or will be.
 

         
CSS
          o CSS or “Cascading Style Sheets” is the language used to describe how an HTML document should be formatted. Both web designers and users often use CSS to create style templates that specify how different text elements appear on a webpage.
 

         
CTR
          o CTR is short for “Clickthrough Rate” and refers to the ratio of the number of clicks on an ad compared to the number of views. CTR is helpful in measuring an ad or link’s effectiveness, as well as the relevance of a particular traffic source or keyword. Generally, the higher the clickthrough rate the better. Search ads tend to have higher CTRs than traditional banners ads.
 

         
Dayparting
          o Dayparting allows advertisers to adjust bids, or pause and resume campaigns based on the time-of-day or day-of-week. This strategy involves bidding more when your target audience is available and less when they are unlikely to be available.
  

        
Deep Link Ratio (DLR)
          o A deep link is a link that points to an internal page within a website. Deep Link Ratio refers to the number of internal pages which are linked from other website’s most targeted relevant page to your most targeted relevant page.
 

          
Flash Content
          o Flash content is the graphic animation used on websites to make them look rich and interactive. However, because flash contains minimal relevant content, search engines have more difficulty indexing and ranking websites that utilize flash content.
 

         
Learning center home
          o Your guide to search engine marketing
 

         
Frames
          o Frames is a feature supported by most Web browsers that allows website designers to display two or more pages (frames) in the same browser window. Although this web design technique facilitates consistent site navigation, frames have now been replaced by more effective content site building tools.
 

         
Google Dance
          o “Google Dance” was the informal term used to describe Google’s monthly update of its search engine rankings. Now that Google has shifted to a constantly updating index, it no longer relies on this monthly procedure.
 

         
Hit
          o A hit is a single view of a web page, web image or file.
 

          
Impression
          o Used generally when referring to Pay-Per-Click campaigns, an impression refers to when your ad is shown on a search results page after being triggered by a user’s search query.
 

          
Landing Page
          o A landing page is the webpage that a visitor arrives at after clicking on a link or advertisement. It is also referred to as a destination page, destination URL, or target URL.
 

         
Link Building
          o Link building is the process of getting high quality websites to link to your website in order to increase link popularity and pagerank. Search engines consider websites with high quality inbound links to be more relevant, authoritative, and trustworthy, which helps boost their rankings in the search results.
 

         
Long Tail Keywords
          o Long tail keywords are keyword phrases (normally composed of 3 to 4 keywords) that are more precise and specific, and therefore have a higher value. When long tail keywords are searched they are much more likely to convert to sales than more generic keywords.
  

        
One-Way Links
          o One-way links are links to your site from sites that do not receive a link from your site. These are much more effective in increasing link popularity than reciprocal links because they show that other sites want to link to your site without receiving an inbound link in return.
 

         
Organic Rankings
          o Also known as “natural” rankings, these are the search results that are supposed to be the most relevant results to the search query in question. Unlike PPC, you cannot control where you show up, and you do not pay each time a user clicks on the link. The rankings are based off of hundreds of factors, including the content on the site, the links from other sites to that site, the age of the site and much more. Also unlike the sponsored links, these rankings can take years to achieve, and the incumbent sites have a huge advantage over newcomers.
 

         
Overture
          o Founded in 1997, Overture is the pioneer of search marketing and PPC advertising. In 2003 it was bought by Yahoo! and subsequently branded as Yahoo! Search Marketing (YSM).
   

       
Page View
          o A page view is a single page being viewed a single time by a single IP address. Thus, one unique visitor resulting from one click could explore a website, visit ten pages and tally 10 page views.
 

          
PageRank
          o PageRank is the index used by Google to rank websites on a scale of 0 to 10. This score is determined by Google using a complex logarithmic scale, based on a variety of factors including link popularity.
 

          
Pay Per Call
          o Pay Per Call is similar to pay-per-click advertising, however, instead of clicking a sponsored link, pay-per-call ads display a toll-free telephone number that the person can call. The advertiser therefore receives a phone call instead of a visitor who clicks on their link and is then directed to their webpage.
 

         
Pay-per-click (PPC)
          o Also known as “sponsored links” or “paid search”, these are the text ads on the top and down the right side of the search results pages of nearly every major search engine. Each time a web searcher clicks one of these links, the advertiser pays the search engines, from $.01 to $10 or more (the average is around $1-2 per click for positioning on the top of the page).
 

         
PPA (pay per action)
          o Pay-Per-Action advertising is a new pricing model that enables advertisers to pay only when specific actions that they define are completed by a visitor on their site. For example, instead of paying for clicks or impressions, an advertiser may choose to pay only when a user makes a purchase or signs up for a newsletter.
 

         
Quality Score
          o A quality score is a measure used by Google to assess the quality and relevance of your ads and determine your keyword status, minimum CPC bid, and ad rank. The score is determined by your keyword’s clickthrough rate and the relevance of your ad text, keyword, and landing page.
  

        
Query
          o A query is the particular word, phrase, or group of words that a searcher enters into a search engine.
 

         
Reciprocal Links
          o Reciprocal links are links to another website placed on your site in exchange for links to your site placed on their website. Quality reciprocal link exchanges can be an effective way to build link popularity and boost search engine rankings if done effectively, however, reciprocal links offers of low quality should be avoided.
 

         
Referrer
          o A referrer is the source from which a particular website visitor came from.
 

         
ROAS
          o ROAS stands for Return On Advertising Spending and represents the dollars earned per dollars spent on advertising. ROAS is computed by dividing revenue derived from the ad source by the cost of that ad source.
 

         
ROI
          o ROI stands for Return On Investment and is a measure of how much return you will receive from each marketing dollar.
  

        
RSS
          o RSS stands for Rich Site Summary or Real Simple Syndication. It is a method of sharing content among different websites. Sites can syndicate “feeds” (content) and users can use an application known as an RSS reader to download these feeds.
   

       
Search Engine Marketing (SEM)
          o Search Engine Marketing is the broad term that encompasses all efforts with regard to achieving leads and sales from the search engines: PPC Management, SEO, landing page optimization generally all under the umbrella of Search Engine Marketing, though the phrase is used quite liberally and in a variety of contexts.
 

         
Search Engine Optimization (SEO)
          o Search engine optimization is the process of increasing a web site’s organic rankings. The process is complex and time-consuming, and includes improving web site usability, content building, link building, social media and much more.
 

         
Search Engine Submission (SES)
          o Search Engine Submission refers to the act of telling (”submitting”) the search engine that a website exists; it is basically a request for the search engine to visit, index and rank the site according to relevant keywords. Several years ago, with hundreds of search engines competing for market share, it was a valuable service on it’s own. More recently, Search Engine Submission is a very small - and many times unnecessary - part of a Search Engine Marketing effort.
  

        
SERP
          o SERP stands for Search Engine Results Page and refers to the page on which the search engines display the results for a particular search query.
   

       
Site Map
          o A site map is a visual model of the pages of a website. It is used to help search engines navigate through your website.
      

    
Unique Visitor
          o A unique visitor is a count of the number of distinct IP addresses that have accessed a web page or web site in a period of time. So in a given month, a web site may have 1,000 visits, and 600 unique visitors, indicating that some of those 600 unique visitors visited the site more than once, totaling 1,000 visits total.
   

       
URL
          o URL stands for Uniform Resource Locator and refers to the unique web address of any web page.
    

      
Viral Marketing
          o Viral Marketing include self propagating marketing techniques. Common channels of transmission include email, blogging, and word of mouth.
    

      
Yahoo! Search Marketing
          o Yahoo! Search Marketing (YSM) is a keyword-based PPC or “sponsored search” online advertising service provided by Yahoo!
           

Tags: adsense, age, ark, banner, computer, count, cp, CSS, download, engine, etc, Free, Google, IDE, image, indexing, Internet News, Keyword, keywords, Link Building, list, Microsoft, mount, optimization, Other Sites, overture, page, pay-per-click, PPC, proc, process, PROM, RAM, ranking, relevance, rss, search, search engine optimization, Search Engines, SEF, SEM, SEO, server, Sites, templates, traffic, Video, visitors, Website Design, XP, Yahoo, YSM

Keyword marketing is the process of targeting customers by keyword. In terms of advertising, keyword marketing involves purchasing ad units, typically banners and text links, on the search results page of particular keywords. In terms of search engine optimization, keyword marketing involves achieving top rankings in the actual search results themselves.

Here are some popular keyword marketing software programs and services, with more coming soon.

 

Screenshot	Description
	Keyword Elite is a software program that generates 10,000s of high paying AdSense keywords in minutes, analyzes PPC competition to uncover profitable hidden niches & keywords, creates content webpages with a click of a button, discovers how competitive a market is by analyzing top ranked sites in google, and reveals which AdWords keywords are making your competitors money.
	Format	Free Trial	Cost
	Downloadable software	N/A	$176

 

Screenshot	Description
	Keyword Discovery is a massive database contain 32 billion searches, tracked over 12 months, from 180 search engines worldwide, including Google, Yahoo, and MSN, and compiled into a range of search related statistics, such as KEI (Keyword Effectiveness Index) analysis, seasonal search trends, research spelling mistakes, related keywords, industry keywords, and keyword density.
	Format	Free Trial	Cost
	Online subscription service	Yes	$49.95/mth-$495/mth

 

Screenshot	Description
	Wordtracker is an online keyword generator that builds lists of similar search terms from keywords entered by using a database of 340 million search queries.
	Format	Free Trial	Cost
	Online subscription service	Yes	~$27-$275

 

Screenshot	Description
	Keywords Analyzer analyzes Google AdWords and Overture pay per click ads to help you find the most profitable keywords and niches to target.
	Format	Free Trial	Cost
	Downloadable software	N/A	$79

 

Screenshot	Description
	Ad Word Generator, by Rod Beckwith & Jeff Alderson, is a software program that helps you create and manage Google AdWords ads.
	Format	Free Trial	Cost
	Downloadable software	N/A	$97

 

Screenshot	Description
	Ad Word Analyzer, by Jeff Alderson, is a software program for affiliate marketers to find targeted keywords with high search volume and little competition in Google AdWords and Overture search results and ads.
	Format	Free Trial	Cost
	Downloadable software	N/A	$67

 

Tags: adding, adsense, age, ark, banner, download, engine, Free, Google, hidde, IDE, image, Keyword, keywords, list, money, msn, optimization, overture, page, Plugins, PPC, proc, process, RAM, ranking, search, search engine optimization, Search Engines, SEF, SEM, SEO, Sites, Software, Yahoo

Here is a brain dump of my Google AdWords tips in no particular order.

1. Not split-testing ads. Only using one ad. This is a big mistake because you cannot find out which ads will convert better without a comparison.

2. Split test two ads at a time to determine the winner. Some people like to write 4,5 or even 10 ads at a time and let them all run. I prefer to test two at a time to determine a clear winner. Wait for at least 100 clicks before deciding which ad is the winner.

3. New campaigns checklist – the defaults are: automatically optimize ads, search+content network, show ads evenly over time. When split-testing ads, set it to rotate ads evenly so that you can show each ad 50% of the time when you are split-testing 2 ads. You’ll need to uncheck content network if you don’t want your ads shown on websites running AdSense. Thirdly, set to accelerated delivery to show your ads as often as possible.

4. Use scheduling. If you determine that conversions occur on certain days more than others, you can turn off ads on days that you select. For instance, some people elect to show their ads only during the weekdays and turn them off during the weekends.

5. Use automatic bid adjustment. You can increase the bids during peaks hours that get you more conversions. For instance, if you want to target prime time in the west coast and east coast, you’ll need to set your time window large enough to encompass both time zones.

6. Tracking results – conversions, visitor behavior, time spent on site. This can really give you a deeper insight into your visitors behavior. I use both Google Analytics and Clicky (if you’re paranoid and don’t want Google to access your stats).

7. Separate search network from content network. One may get you better ROI than the other. It’s best to set up two separate campaigns to test this - one for search network and one for content network.

8. Separate Google search from search network. The search network are other search engines that syndicate Google’s search results, e.g. AOL.

9. Separate bids for the content network. You’ll get somewhat less targeted visitors from the content network as these are not people who are actively searching for the thing you’re advertising. In general, people who are actively searching for a particular product on Google are the closest to being in the ‘buying’ mode.

10. Use tightly themed ad groups. You’ll need to do this to get better quality scores.

11. Use smaller keyword lists within those ad groups. For example, if your ad group is focused on a particular model, you can use a group of keywords like “buy model x”, “model x sale”, “model x discount”, “purchase model x”, etc.

12. Set up a general ad group with a broad list of long tail keywords. Once you run the campaign for some time and get some history, you’ll be able to spot trends on which keywords are converting that you can either incorporate into other ad groups or start a whole new ad group for them.

13. Lower your bids by increasing your quality score. Use keywords/phrases on the landing page

14. Bid higher initially to build up CTR. Top positions get more clicks. More clicks mean higher CTR which in turn will lower your cost per click to maintain your ad position.

15. Don’t use superlatives. Avoid words like “best”, “latest”, “cheapest”, etc. They’ll get your ad disabled. Instead use “great”, “fantastic”, “top”, etc.

16. Target by language or country. I like to target English speaking countries since my products/sites are in English.

17. Test capitalization in title/ad copy. For example, “Get Whiter Teeth” vs. “Get whiter teeth”.

18. Use model numbers. People who are ready to buy are usually searching for more specific products and including the model name and number in their searches.

19. Mine for more keywords using External Keyword Tool.

20. Use “buy�? phrases. For example, “in stock now”, “while supplies last”, etc.

21. Use negative keywords. Use a ton of negative keywords to get you better conversions. You don’t want to target people who are not looking for what you’re selling.

22. Use qualifiers. “For women only”, “For cats only”, “Over 18″, etc.

23. Make full use of the display URL. You can attach keywords to the end of your display URL, e.g. www.mydomain.com/special-offer

24. Test with price in title. Specifying the price will eliminate freebie seekers from clicking on your ads.

25. Test with price in ad.

26. Use site targeting. If you know of a particular site that is popular with your target demographic, you can target your ads on that site. For instance, there are a lot of forums focused on a single niche. These forums often show an AdSense banner (often 468×60) at the top. If you are marketing in this niche, you can use site targeting to attract more customers/leads.

27. Compare the results for broad/phrase/exact matching. One match type may convert better than the others.

28. Use AdWords Editor. Makes bulk editing of ad groups easier.

29. Use AdWords wrapper. Helps you build phrase match and exact match keywords from your broad match keywords.

30. Test singular and plural keywords.

31. Use social proof – phrases like “millions downloaded”, “rated 5 stars”, etc.

32. Space vs. no space, e.g. stockbroker vs. stock broker

33. Use misspellings. In particular, for words that are often misspelled.

34. Bid on URLs. Include “www.domain.com”, “www domain com”, “domain com”, “domain.com”, etc. in your keyword list.

35. Check your site logs to look for more “real�? search keywords that are used by your visitors. Add them to your campaign.

36. Substitute symbols for words to save space. Use the & symbol instead of ‘and’. Use / instead of “or�?

37. Be different. Scan your competitors’ ads. If they all have similar titles, go for something really different that will stand out.

38. Matched search words are bolded in your ads. Use them to your advantage.

39. Run reports periodically to monitor your campaign performance.

40. Use the reporting tool to see which content sites your ads appear on. If you use the conversion tracker, you can find out which sites where your ads are appearing are not converting and exclude those sites.

41. Use the most general keywords in your niche when targeting content sites.

42. Use abbreviations to save precious ad space.

43. Use scarcity keywords when appropriate – limited time, limited quantities, while supplies last.

44. Use enticement keywords – free, special offer, free trial, no obligation.

45. Adjust bids for individual keywords. You may find that certain keywords have a lot of clicks but lower conversion.

46. Find your sweet spot. #1 spot may not be the best for optimum ROI.

47. Read everything from the Google AdWords Learning Center.

48. Use position preference. Do this if you’re shooting for a particular ad position.

49. Rotate ads evenly when split-testing. See #3.

50. Use dynamic keyword insertion. In titles and/or in ad text. See #38. Use {Keyword: Default text} or {KeyWord: Default Text}. KeyWord will capitalize the first letter of every word.

51. Set daily budget high enough. If your budget is too low, your ads will stop running and you won’t get an accurate test of a 24 hour period.

52. Use placement targeting campaigns to target specific site sections. Read the help section to find out more.

53. Test image ads vs. text ads. Image ads work only on the content network. Attractive ads may get you more clicks.

54. Read the Google Landing Page guidelines.

55. Use geotargetting for local campaigns. If you serve a local market, you’ll waste money advertising to the whole country.

56. Try using numbers in the ad title/ad copy. Numbers tend to stand out and grab attention.

57. Use conversion tracker when possible. You’ll be able to figure our what your cost per conversion is for different keywords/ads.

58. Build up your campaign history. The word on the street is that if your campaign has a long history and good CTR, you’re more likely to get lower bids/higher positions.

59. Think like your potential customer. Get into your customer’s head especially when you’re brainstorming for keywords and writing ad copy.

60. Exclude content sites that don’t convert well. This is important if you’re advertising on the content network.

61. Add negative keywords over time as you discover them. As you continue with your keyword research, you may discover people searching for certain combination of keywords that include your target keyword but are totally unrelated to your product. Add these negative keywords to your campaigns.

62. Use third party keyword tools. With more keywords, you’ll cast a larger net.

63. Use Google Trends and adjust for seasonal products.

64. Use landing pages instead of direct linking. Direct linking will often give you poor quality scores. Learn how to create effective landing pages. Tweak them and test. Repeat the process to optimize your conversions.

65. Include keywords in your landing pages. You can either do this manually or by using php to dynamically include the search keywords on the landing page.

66. Use different landing pages. Set up separate landing pages for separate ad groups within each campaign. You can adjust the type of landing page depending on the type of keywords you’re bidding on. For instance, if one adgroup includes keywords like “review of product x”, then you can have a review type landing page rather than your normal landing page.

67. Ask a question. Questions work well in the title field. “Want To Be Rich?”, “Need More Time?”, etc.

 

From:www.marketing-tools-review.com

Tags: adsense, Adwords tips, age, ark, banner, count, download, engine, etc, exact matching, faults, Free, Google, Google, google analytics, IDE, image, iso, Keyword, Keyword Tools, keywords, list, money, negative keywords, page, PHP, Plugins, proc, process, search, Search Engines, Sites, visitors, wait

Google AdSense is the program that can generate advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

AdSense delivers relevant text and image ads that are precisely targeted to your site and your site content. And when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

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Earn more revenue

You can maximise your revenue potential by displaying Google ads on your website. Google puts relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads through the same auction, and lets them compete against one another. The auction takes place instantaneously, and, when it’s over, AdSense automatically displays the text or image ad(s) that will generate the maximum revenue for a page — and the maximum revenue for you.

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Becoming an AdSense publisher is simple. All it takes is a single online application. Once you’re approved, AdSense takes only minutes to set-up. Just copy and paste a block of HTML and targeted ads start showing up on your website.

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With Google’s extensive advertiser base, we have ads for all categories of businesses—and for practically all types of content, no matter how broad or specialized. And since Google provides the ads, you have no advertiser relationships to maintain.

The AdSense program represents advertisers ranging from large global brands to small and local companies. Ads are also targeted by geography, so global businesses can display local advertising with no additional effort. And you can use AdSense in many languages.

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Google grasps the meaning of your content

AdSense can deliver relevant ads because Google understands the meaning of a web page. We have refined our technology, and it keeps getting smarter all the time. For example, words can have several different meanings, depending on context. Google technology grasps these distinctions, so you get more targeted ads.

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Make extra money with a Google search box

Place a Google search box on your site, and you can start monetising the results from web searches. Not only does this keep your users on your website longer—since they can search from where they are—it takes just minutes to implement. And you pay nothing to participate.

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Show only appropriate ads

Google’s ad review process ensures that the ads you serve are not only family-friendly, but also comply with our strict editorial guidelines. We combine sensitive language filters, your input, and a team of linguists with good hard common sense to automatically filter out ads that may be inappropriate for your content. Furthermore, you can block competitive ads and choose your own default ads. You are in control from start to finish.

	Competitive Filter Enables you to filter out specific competitors or specific advertisers
	Contextual Filter Eliminate delivery of ads that would be inappropriate to serve on pages
	Editorial Review All Google ads are reviewed and approved before being served on your pages
Filters keep out inappropriate and competitive ads.	Customizable default ads In the unlikely event that Google is unable to serve targeted ads on your page, we provide the option to display a default ad of your choice

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Customize AdSense for your site

You can customize the appearance of ads, choosing from a wide range of colors and templates. You can do the same with your search results page. Your reports are customizable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from.

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See what our customers say

“Instead of spending money to hire an additional sales rep to sell ad banners, Google ads have become a virtual sales tool for us. Now we’re able to reap thousands of dollars in additional advertising revenue each month that we would very likely have missed without Google AdSense.”
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“We’re able to block competitors’ ads using the AdSense tools. It’s very easy to do, and one more thing not to worry about.”
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You can run Google ads on all or just some of your pages, using AdSense strategically to complement your direct sales team. You will pay nothing, spend little time on set-up, and have no maintenance worries. You can use AdSense for a day, a month or for however long it pleases you to make a profit—you choose.

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Tags: age, banner, cp, Google, Google, IDE, image, input, option, page, Plugins, proc, process, RAM, search, technology, templates