We’re happy to let you know that AdSense for search is now powered by Custom Search. If you’ve used Custom Search Engine (CSE) before, you know that Custom Search offers advanced customization options to help improve the accuracy of your search results and tailor them to what users are looking for. With the integration of Custom Search into AdSense for search, you can take advantage of CSE’s most popular features without having to leave your AdSense account.

(more…)

Tags: adsense, age, code, computer, configure, count, engine, etc, Google, IDE, indexing, Internet News, Keyword, keywords, list, option, page, search, SEF, Sites, technology, Video, XP

The first step is to dump out the contents of the database running on the old server. You can do this by using the “mysqldump” command on the old server. This command will create all the sql necessary to recreate all the tables in your database, and is called a “dump”. A dump can either be printed to your screen, or if there is a lot of data, the dump can be directed into to a file.

To dump your database from the old host, get a shell prompt there with telnet or ssh, and then type this all on 1 single line:

mysqldump -u DBUSER -p DBNAME > DBNAME.sql

substituting DBUSER with your MySQL username at the old host and DBNAME with your database name from the old host.

You will be prompted for your old host’s MySQL password, which will not echo back at you as you type. After you provide the right password, you will have a file in your current directory called DBNAME.sql containing your entire database.

You’ll need to get this file moved onto our system by either 1) FTP’ing it down to your own computer and then uploading it from there to your account on our system, or, 2) by moving the file directly from the old host to your account here with the ‘ftp’ or ’scp’ command.

After you have the moved the dumpfile from the old host to your account here, follow these instructions on how to import the dump into your MySQL database running here.

Tags: computer, count, cp, Database, Database, IDE, MySql, MySql, PROM, server, XP

AdCenter
          o AdCenter refers to Microsoft’s Cost-Per-Click ad network. Due to its relative newness in the industry of online marketing, it only has a limited market share as compared to Google Adwords.
    

      
AdSense
          o AdSense is Google’s contextual advertising network. Website owners can enroll in this ad serving program to allow text, image, and video advertisements administered by Google to be on their sites. Revenue is generated on a per-click or per-thousand impressions basis and publishers share the profits from those ad clicks with Google.
           
AdWords
          o AdWords refers specifically to Google’s advertisement and link auction network. AdWords offers PPC advertising and site-targeted advertising for text and banner ads at the local, national, and international level.
           
Click
          o A click generally refers to a search engine campaign, where a click would indicate that a user clicked on an ad or listing and was delivered to a website. Thus, a click on an ad results in a hit, or a visitor, to a web site.
           
Contextual Advertising
          o Contextual Advertising is the term used to describe advertising programs that generate and display relevant advertisements on a site based on the specific content of that webpage. Google Adsense was the first contextual advertising program and remains the most popular one.
      

    
Conversion
          o A conversion is a measure of a measurable goal being achieved on a web site. This will of course vary from site to site. It could be a sale transacted, a lead form filled out, or a phone call made to the company. A conversion is the most important metric, because it related directly to revenue generated for the business.
 

         
Cookie
          o At the technical level, a cookie is a small data file (often URLs, Web addresses, etc.) created by a Web server and stored on a user’s computer. The purpose of cookies are to help websites customize a visitor’s experience, as well as allow affiliate program managers to track conversions.
 

          
CPA
          o CPA stands for “Cost Per Action” and is defined as the cost to an advertiser for a specific action taken by a user in response to an ad. An “action” may be anything from an ad click to buying a product. It is a very useful way to measure the effectiveness of online advertising.
 

          
CPC
          o CPC stands for “Cost Per Click”. It is the specific amount that an advertiser is charged each time their ad is clicked. Most search ads and contextual ads are sold in auctions where advertisers are charged on a Cost Per Click basis.
 

          
CPM
          o CPM stands for “Cost Per Thousand Ad Impressions”. This refers to how much an advertiser pays for 1,000 impressions (page views) of its ad, regardless of the consumer’s subsequent actions. CPM is often used to measure how profitable a website is or will be.
 

         
CSS
          o CSS or “Cascading Style Sheets” is the language used to describe how an HTML document should be formatted. Both web designers and users often use CSS to create style templates that specify how different text elements appear on a webpage.
 

         
CTR
          o CTR is short for “Clickthrough Rate” and refers to the ratio of the number of clicks on an ad compared to the number of views. CTR is helpful in measuring an ad or link’s effectiveness, as well as the relevance of a particular traffic source or keyword. Generally, the higher the clickthrough rate the better. Search ads tend to have higher CTRs than traditional banners ads.
 

         
Dayparting
          o Dayparting allows advertisers to adjust bids, or pause and resume campaigns based on the time-of-day or day-of-week. This strategy involves bidding more when your target audience is available and less when they are unlikely to be available.
  

        
Deep Link Ratio (DLR)
          o A deep link is a link that points to an internal page within a website. Deep Link Ratio refers to the number of internal pages which are linked from other website’s most targeted relevant page to your most targeted relevant page.
 

          
Flash Content
          o Flash content is the graphic animation used on websites to make them look rich and interactive. However, because flash contains minimal relevant content, search engines have more difficulty indexing and ranking websites that utilize flash content.
 

         
Learning center home
          o Your guide to search engine marketing
 

         
Frames
          o Frames is a feature supported by most Web browsers that allows website designers to display two or more pages (frames) in the same browser window. Although this web design technique facilitates consistent site navigation, frames have now been replaced by more effective content site building tools.
 

         
Google Dance
          o “Google Dance” was the informal term used to describe Google’s monthly update of its search engine rankings. Now that Google has shifted to a constantly updating index, it no longer relies on this monthly procedure.
 

         
Hit
          o A hit is a single view of a web page, web image or file.
 

          
Impression
          o Used generally when referring to Pay-Per-Click campaigns, an impression refers to when your ad is shown on a search results page after being triggered by a user’s search query.
 

          
Landing Page
          o A landing page is the webpage that a visitor arrives at after clicking on a link or advertisement. It is also referred to as a destination page, destination URL, or target URL.
 

         
Link Building
          o Link building is the process of getting high quality websites to link to your website in order to increase link popularity and pagerank. Search engines consider websites with high quality inbound links to be more relevant, authoritative, and trustworthy, which helps boost their rankings in the search results.
 

         
Long Tail Keywords
          o Long tail keywords are keyword phrases (normally composed of 3 to 4 keywords) that are more precise and specific, and therefore have a higher value. When long tail keywords are searched they are much more likely to convert to sales than more generic keywords.
  

        
One-Way Links
          o One-way links are links to your site from sites that do not receive a link from your site. These are much more effective in increasing link popularity than reciprocal links because they show that other sites want to link to your site without receiving an inbound link in return.
 

         
Organic Rankings
          o Also known as “natural” rankings, these are the search results that are supposed to be the most relevant results to the search query in question. Unlike PPC, you cannot control where you show up, and you do not pay each time a user clicks on the link. The rankings are based off of hundreds of factors, including the content on the site, the links from other sites to that site, the age of the site and much more. Also unlike the sponsored links, these rankings can take years to achieve, and the incumbent sites have a huge advantage over newcomers.
 

         
Overture
          o Founded in 1997, Overture is the pioneer of search marketing and PPC advertising. In 2003 it was bought by Yahoo! and subsequently branded as Yahoo! Search Marketing (YSM).
   

       
Page View
          o A page view is a single page being viewed a single time by a single IP address. Thus, one unique visitor resulting from one click could explore a website, visit ten pages and tally 10 page views.
 

          
PageRank
          o PageRank is the index used by Google to rank websites on a scale of 0 to 10. This score is determined by Google using a complex logarithmic scale, based on a variety of factors including link popularity.
 

          
Pay Per Call
          o Pay Per Call is similar to pay-per-click advertising, however, instead of clicking a sponsored link, pay-per-call ads display a toll-free telephone number that the person can call. The advertiser therefore receives a phone call instead of a visitor who clicks on their link and is then directed to their webpage.
 

         
Pay-per-click (PPC)
          o Also known as “sponsored links” or “paid search”, these are the text ads on the top and down the right side of the search results pages of nearly every major search engine. Each time a web searcher clicks one of these links, the advertiser pays the search engines, from $.01 to $10 or more (the average is around $1-2 per click for positioning on the top of the page).
 

         
PPA (pay per action)
          o Pay-Per-Action advertising is a new pricing model that enables advertisers to pay only when specific actions that they define are completed by a visitor on their site. For example, instead of paying for clicks or impressions, an advertiser may choose to pay only when a user makes a purchase or signs up for a newsletter.
 

         
Quality Score
          o A quality score is a measure used by Google to assess the quality and relevance of your ads and determine your keyword status, minimum CPC bid, and ad rank. The score is determined by your keyword’s clickthrough rate and the relevance of your ad text, keyword, and landing page.
  

        
Query
          o A query is the particular word, phrase, or group of words that a searcher enters into a search engine.
 

         
Reciprocal Links
          o Reciprocal links are links to another website placed on your site in exchange for links to your site placed on their website. Quality reciprocal link exchanges can be an effective way to build link popularity and boost search engine rankings if done effectively, however, reciprocal links offers of low quality should be avoided.
 

         
Referrer
          o A referrer is the source from which a particular website visitor came from.
 

         
ROAS
          o ROAS stands for Return On Advertising Spending and represents the dollars earned per dollars spent on advertising. ROAS is computed by dividing revenue derived from the ad source by the cost of that ad source.
 

         
ROI
          o ROI stands for Return On Investment and is a measure of how much return you will receive from each marketing dollar.
  

        
RSS
          o RSS stands for Rich Site Summary or Real Simple Syndication. It is a method of sharing content among different websites. Sites can syndicate “feeds” (content) and users can use an application known as an RSS reader to download these feeds.
   

       
Search Engine Marketing (SEM)
          o Search Engine Marketing is the broad term that encompasses all efforts with regard to achieving leads and sales from the search engines: PPC Management, SEO, landing page optimization generally all under the umbrella of Search Engine Marketing, though the phrase is used quite liberally and in a variety of contexts.
 

         
Search Engine Optimization (SEO)
          o Search engine optimization is the process of increasing a web site’s organic rankings. The process is complex and time-consuming, and includes improving web site usability, content building, link building, social media and much more.
 

         
Search Engine Submission (SES)
          o Search Engine Submission refers to the act of telling (”submitting”) the search engine that a website exists; it is basically a request for the search engine to visit, index and rank the site according to relevant keywords. Several years ago, with hundreds of search engines competing for market share, it was a valuable service on it’s own. More recently, Search Engine Submission is a very small - and many times unnecessary - part of a Search Engine Marketing effort.
  

        
SERP
          o SERP stands for Search Engine Results Page and refers to the page on which the search engines display the results for a particular search query.
   

       
Site Map
          o A site map is a visual model of the pages of a website. It is used to help search engines navigate through your website.
      

    
Unique Visitor
          o A unique visitor is a count of the number of distinct IP addresses that have accessed a web page or web site in a period of time. So in a given month, a web site may have 1,000 visits, and 600 unique visitors, indicating that some of those 600 unique visitors visited the site more than once, totaling 1,000 visits total.
   

       
URL
          o URL stands for Uniform Resource Locator and refers to the unique web address of any web page.
    

      
Viral Marketing
          o Viral Marketing include self propagating marketing techniques. Common channels of transmission include email, blogging, and word of mouth.
    

      
Yahoo! Search Marketing
          o Yahoo! Search Marketing (YSM) is a keyword-based PPC or “sponsored search” online advertising service provided by Yahoo!
           

Tags: adsense, age, ark, banner, computer, count, cp, CSS, download, engine, etc, Free, Google, IDE, image, indexing, Internet News, Keyword, keywords, Link Building, list, Microsoft, mount, optimization, Other Sites, overture, page, pay-per-click, PPC, proc, process, PROM, RAM, ranking, relevance, rss, search, search engine optimization, Search Engines, SEF, SEM, SEO, server, Sites, templates, traffic, Video, visitors, Website Design, XP, Yahoo, YSM

What are Sitelinks ? They are a collection of links, automatically chosen by Google’s algorithm, to appear below the result of website, linking to main pages of your website. They are randomly chosen, although you can block any link from appearing. We will discuss more about Sitelinks in the Google Sitelinks FAQ section below.

Recently, some of my websites got Sitelinks whilst I tried different ways of reaching this milestone.

Some time ago, Vanessa Fox, from the Webmaster’s Central blog, wrote that the page from the Google Help describing these Sitelinks, has been updated to reflect “information on how Google generates these links�. That’s crap to say the least, because that Google Help page about Sitelinks, just states that they exist, are automatically generated and nothing more.

Although no official explanation except this very basic page is offered by Google, I will try and write down a few of my own ideas, about when and how to get these Sitelinks for your website. Whilst I can’t promise you guys that ALL of the procedures below are involved in the process of making Sitelinks appear for your website, I can definitely guarantee you that SOME are.

The above are true mainly because I have always (during months / years) tried 4 to 6 procedures at a time so I can’t really know which one had the most important contribution to the appearance of Sitelinks.

 

Procedures which may be involved in the appearance of Sitelinks:

1. The number of links pointing to your website’s index page, using the several main keywords of your website as anchor. For example, for my blog, the two main keywords are “Cristian Mezei�, my name, and “SeoPedia� the name of my blog. Sitelinks appear only for a few main keywords, not for every keyword your website ranks for.
2. The number of searches and SERP clicks for the main keywords I described above. you have to have a certain number of clicks for that keyword, to be able to reach a minimum requirement for the appearance of Sitelinks. This makes keywords which are not searched enough, to never have Sitelinks. Although some of my coleagues have mentioned that traffic has nothing to do or has everything to do with Sitelinks, I firmly believe that traffic for a particular keyword or keyphrase is very important.
3. The number of indexed pages for the keyword you are targeting is also important. Please keep in mind that I am not discussing about the number of indexed pages for your website, but for the number of results shown in Google for that particular keyword.
4. The age of the website is definitely an aspect when deciding how and when Sitelinks appear. As far as my tests go, and using a naturally and organically built website (no extensive or forced SEO), you can NOT have Sitelinks if the website is younger than 18-24 months, varying from case to case.
5. You have to rank #1 for that particular keyword (and the ranking has to be stable) to be able to have any Sitelinks at all. This is very important and it has been proven true in 100% of times.

Misleading advices about Google Sitelinks

Whilst many other specialists and/or bloggers from the industry around the Internet have tried to help you figure out some ways to get Sitelinks, I will try to contradict them because some of those advices might not have a contribution to your effort, mainly because they are just too general and my experience says that they could be just loose-ends. Some of these advices might be:

• Making your website W3C valid. This is not a bad thing, but I highly doubt that it will make your website more prone to get Sitelinks. A lot of people have reported building their website with erratic code from 1992, and still having Sitelinks.
• Having links from powerful websites. I doubt that this aspect will help you in getting Sitelinks at all. Have a look at how I see inbound links having an effect, above (in the Procedures section).
• Having a lot of links (generally). I doubt that having tens of thousands of any links will move you up to the ladder, regarding Sitelinks. Whilst links will help I have explained above (in the Procedures section), specifically, in what way they will help.
• Some advices were really something like : “Make the website usefulâ€� or “Add Meta tagsâ€�. Whilst these are surely helpful for any website, they may have nothing to do with your website getting Sitelinks.
• Having a very well designed navigation menu. There were websites which had erratic or very well designed navigation menus and links within the website and still they all got Sitelinks.
• Pagerank has nothing to do with Sitelinks. There are PR7 and PR2 websites that got Sitelinks.

Although I don’t want to contradict (I just did that, but well .. ) my fellow colleagues, the above are my personal opinions and I wanted to stress them out. The reason I didn’t named names is obvious.

And as the title of my post says, below you’ll get the FAQ section, where I tried to answer most, if not all the questions that poped up in the past year, from all kinds of readers or people:

Google Sitelinks: The FAQ

Q: When are Sitelinks generated ? Is there some kind of Pagerank-alike update ?
A: I do want to stress out that about 4 of my websites got Sitelinks in exactly the same 1-2 day period, although the websites are very different one from another. One is 2 years old, another is 3,5. One has 1000 links, the other has 40.000 links. One is in the auto domain one is my blog. They are not linked in-between them. So all of this makes me think that there is some kind of general update of the Sitelinks, much like the updates for Pagerank, Inbound links or Google Images. Since QOT got their Sitelinks on exactly the same day (6th Feb.) as many of my other websites, I am positive that there is a general Sitelinks update.

Q: I can’t see any Sitelinks generated within my Sitemaps account, although they appear in Google!
A: Sitelinks take anywhere from 2 weeks to 1 month to appear within your Sitemaps account, after they first appeared in the SERPs. Then you will have better control over some of the links.

Q: Why doesn’t my very important “Clients� page get in the Sitelinks section ?
A: This may have to do with the fact that Sitelinks are usually generated from the first level links only. This means that if you have a page reachable by two clicks, it will never be included in the Sitelinks section. On rare occasions, deeplinks will be chosen, but I am not sure as to how these websites are chosen. Also make sure that you have pure HTML links. No Javascript or Flash.

Q: My website doesn’t have too much text links. Does this mean I’m doomed ?
A: Google will generate Sitelinks from image links too, as long as the image has the ALT tag. As other people have found too, it seems that the Sitelinks algorithm may chose a Sitelink even if you have no link towards it from your website, but in exchange, the page has a large number of links from other websites.

Q: What’s the point of having these stupid Sitelinks ?
A: One simple and huge reason: Trust and brand. Sitelinks have began to resemble trust lately in the eyes of the normal surfer (not to us SEMs, simply because we know there are heavily penalized websites who still got Sitelinks), so any website who has them is more prone to get clicks from the SERPs, from the search terms that show Sitelinks.

Q: What’s the minimum and maximum number of Sitelinks I’ll get ?
A: Minimum 2, maximum 8. Nevertheless I still can’t figure it out how Google assigns the number of Sitelinks to each website, except popularity. Most of my popular websites have 8. Most of my not-so-popular websites have 2 to 4.

Q: I don’t have a Google Sitemaps account. Will I still get Sitelinks ?
A: Definitely. The only drawback is that you will not have any control over them.

Q: How are the Sitelinks calculated ? Which links get in and which not ?
A: There are all kinds of opinions. After closely studying all my websites, I myself will still believe that they are chosen randomly. Not after traffic, not after inbound links. There’s an interesting thread at SEW which you might want to read to get some speculation.

Q: I have a page in the Sitelinks section that doesn’t exist anymore. What should I do ?
A: It appears that the crawl delay of the Sitelinks is at least one month. So if you have a page that doesn’t exist anymore, try to 301 redirect it to the new one. The Sitelinks will then work ok.

Q: In my Sitemaps account I can remove Sitelinks if I don’t like them ?
A: Indeed you can. But please be careful when you do that, because if you remove a Sitelink it will not get replaced by another. This means that if you had 6 Sitelinks, and you block one because it’s not appropiate, you will be left with 5 Sitelinks in the Google SERPs. The 6th one will not be replaced with a new Sitelinks.

Vanessa Fox Nude forgotten all important post

The title is just a teaser for Vanessa. She’s had that Nude thing like forever :)

For you guys who don’t know Vanessa, she’s been the women who lead the Google Webmasters Central team until she moved to Zillow.

In this section I’ll analyze the post she made on her blog right after she left Google. I’m actually amazed to see how I can’t any reactions to this post, since IMHO it’s the most important post about Sitelinks ever. More important than what Google has released and certainly more important then I or my colleagues speculate, simply because she’s been involved in the process of releasing the Sitelinks. Block quotes are quotes from Vanessa’s post:

For instance, if I do a Google search for [duke’s chower house seattle], am I looking for directions? Hours? A menu? Google doesn’t know, so they offer up several suggestions. (Quality aside: a link to the menu shows up in the sitelinks, but if you do a search for [duke’s chowder house seattle menu], that same link doesn’t show up on the first page. In fact, no pages from the Duke’s site show up.)

Basically, what Vanessa is telling us is that Sitelinks will NEVER appear for specific search terms. So that’s why we get Sitelinks for “Computers� or “Cristian Mezei� or “HP� or generally, company names as well as very general industry terms.

Google autogenerates the list of sitelinks at least in part from internal links from the home page. You’ll notice in the Duke’s example that one of the sitelinks is “five great locations� which also appears as primary navigation on the Duke’s home page. If you want to influence the sitelinks that appear for your site, make sure that your home page includes the links you want and that those links are easy to crawl (in HTML rather than Flash or Javascript, for instance) and have short anchor text that’ll fit in a sitelinks listing. They’ll also have to be relevant links. You can’t just put your Buy Cheap Viagra now link on the home page of your elementary school site and hope for the best.

In the above, Vanessa confirms me what I already told you in the FAQ section above. Sitelinks will be chosen from links present in the homepage only. I still firmly believe that some websites have Sitelinks from deeplinks within the website. How and when these websites are chosen, is still a mystery.

One more important thing we learn is that Sitelinks are chosen from relevant links in the homepage. Instead of repeating what Vanessa said about relevance, read the above quote.

There is a lot of other useful information inside Vanessa’s post, but since I already tackled those points in my previous sections, I left them aside.

Other opinions about Sitelinks

I asked a colleague of mine involved in SEM too, what he thinks about Sitemaps. I thought to put his answer here as well:

Cristian asked me about my opinion regarding Sitelinks. Breaking this question in small parts, here are my thoughts.

The sitelink option in the Google results are similar with the siteinfo.xml provided for the Alexa toolbar, a simple option for a webmaster to provide most important direct links to his website structure. Google version of Siteinfo is different because you cannot specify WHICH link in your website is a Sitelink. You can only ask remove one link from the Sitelinks (Google Webmaster panel option).

Why are the Sitelinks appearing, when and under which algorithm? The algorithm used is totally automated and is taking in consideration the following criteria’s:

• Old powerful website.
• The sitelinks are pages which are coming on first position in SERPs.
• The sitelinks are most of the time associated with top results related words: “domainâ€�, “domain downloadâ€�, “domain demoâ€� etc.
• The sitelinks are probably not influenced by PageRank.

from: seopedia.org/internet-marketing-and-seo/google-sitelinks-the-ultimate-faq/

Tags: age, ark, blogger, code, computer, count, download, engine, etc, Google, Google, IDE, image, Internet, Keyword, keywords, list, Nevertheless, option, page, PHP, proc, process, PROM, ranking, release, relevance, search, SEF, SEM, SEO, SEO, site rank, Sites, stable, traffic, XP

Tags: age, computer, Google, Google, IDE, image, page, Plugins, search, XP