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How to Optimize a PDF for SEO

The question some people ask is whether or not pdf documents pass rank?

Based on my testing, the answer is decidedly yes, but there is still a question of how much weight they are given. I believe they pass at least equal weight as an html . , optimizing for pdfs makes sense since you are already taking the time to create the darn things anyway.

Here are some tips that could dramatically improve your pdfs engine friendliness:

1. After you perform keyword research, include active links with your theme keywords as text within your pdf. This works just like any other kind of anchor text linking. You are given keyword Theme and just like when you include anchor text in a web . My theory is that you are given quite a bit more if the subject matter of the pdf is on theme and on topic. Further testing will determine exactly how much PR is passed. I believe having active links inside a pdf pointing to your website does increase your engine for terms targeted, just like having the word in the anchor text with your targeted keyword now seems to give an inbound link more Rank.

2. Hopefully it is pretty obvious that you should use formatable text within your pdf because engines do not really see text within images- or at least not proficiently. (That is another topic). Basically treat the document like it is html when deciding where to bold and italics. Make sure that you use your keywords in the title .

3. Make sure that you do not use only images and that you use text for direct response marketing purposes other wise your listing on the engines results will not be clickable.

4. In order to get your pdf indexed by the engines, link to the pdf from a that is already indexed. I know it does not like rocket science- and yet so many people forget to do this.

5. Be sure to BRAND your pdf so that when people actually click on your pdf they can at least find your website or contact you by snail mail or phone. It is probably a good idea to create a hyperlink to your website of landing .

6. Before you publish your pdf, double check to make sure that your intended links are truly active and hyperlinked.

PDF Creation Tip:

Be advised that Acrobat Reader (Adobe) has no way to create active hyperlinks. This is one of the feature to the Acrobat Standard 7.0). There are other cheaper packages that will create active hyperlinks, but they are not always accurate, so you will need to double check.

If you have gone from Microsoft Word and create a pdf in Acrobat Professional, the links should automatically be active in your pdf document when you render it.

Using Adobe Acrobat Meta-data Function:

This is a confusing topic. Adobe Professional does have a function tab that allegedly allows you to insert meta data into a pdf document:

Apparently this function is still an area of mass confusion. Nobody seems to agree if it is worth your extra time to fill this box out in Adobe.

This is because several expert SEOs have tried to figure out exactly what is happening when you add the meta-data to Adobe Acrobat Professional.

There is an excellent article on this here:

your PDFs

I will do some more testing on this, but right now I am pretty much ignoring this function until I am certain how Adobe handles the xml, and how that works with the engine spiders.

Analyzing the Metrics:

You can use tracking like Click Tracks to monitor and test the keyword click thru rate on your pdf files. If you target the correct market long tail topics and keywords, you should be able to generate decent to the deeper pages in your website.

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  • Filed under: SEO
  • Auction Ads have been in the lime light for sometime since March 2007, Recently MediaWhiz acquired the company fully from Jeremy Schoemaker for an undisclosed fee. Auction Ads is an advertising widget that serves relevant eBay auctions based on tags placed by the publisher.

    As a publisher with Auction Ads, you are paid 100% of eBay affiliate fees. Auction Ads had more than 5,000 publisher within a week and have more than 20,000 publishers registered in their network.
    auction_ads_logo
    After giving a brief introduction about Auction Ads, I think it’s really an idiot prove system to use, simple and effective! New Publishers who are looking forward to make money online can now breath on Auction Ads.

    The All new 2.0 Design For Auction Ads
    If you were a long supporter with Auction Ads and have seen their makeover through the months from the ads that were with poor resolution, distorted and stretchy looking advertising items to the all new refreshing 2.0 look, which will allow better images shown so that you can attract more clicks on your site, given the staff a few more weeks before everything is up!

    auction_ads_web2.0_new_look

    Worry no more as you will get double the performance than before!
    AuctionAds was very confident to say that they have “doubled the size of our infrastructure and optimized it to ensure near 100% uptime of ad serving“. This acts as an assurances to all of us that the problems we faced previous would be eliminated by their dedicated .

    Why should i sign up with Auction Ads?
    Many people will think Auction Ads President Patrick Gavin paid me to review them, but all i can say is they would not be looking at me because i am not a big earner with them, Maybe if i am John Chow, i might get few hundred dollars for this review or maybe not?
    If my served me well, i remembered giving them a drop when they were having problems with their servers and now i see the prospect of this program coming back with its assurances with Media Whiz which i see as a way to make more money online, don’t tell me this is not what you wanted “make more money“!

    Managing my Auction Ads Account
    A little run through on how to actually setup your account which would help speed up the amount of time used to further optimize your ads. Its so simple there is no need to use multiple screenshots for elaborations.

    Click on “Campaigns” and start to create a campaign to monitor your click results and impressions made. You can have multiple campaigns going on at the same time, there should be a limit but i have yet to create to that amount so i can’t tell you the limits.

    After creating your campaign, lets give it a name “Money“. Click on “Get ” to setup your ads. There are 3 columns which you need to fill up to create your very first auction codes.

    • Ad Keywords: Place your keywords within this box and to breakup keywords leave a “,” in between every word created.
    • Ad Campaign: You have created “Money” as your campaign, choose it so that you can track the stats.
    • Ad Type: Though after the new implementation with the design, the older design still is around and is still being offered as a choice, why is this so? Let me explain to you later.

    Who do i choose? The New or stick to the old ads?
    Auction Ads retained the services for the older banners though it brings much distorted picture but the older banners had features to customize compared to the new ones. It really depends on individual pick.

    The High and Low of Older Banners

    High

    1. You have a wide choice of ads sizes that you can chose to fit your site.
    2. You have the ability to customize your background,descriptions and links colour.
    3. You will be able to blend your ads better on your site.

    Low

    1. The Ads are showing poor quality pictures which could affect your earnings, better images are require to pull of a convincing purchase.

    The High and Low of New Banners

    High

    1. It gives a much attractive and sleek look which could attract more clicks.
    2. There is a cool range of colours to choose for your ads.

    Low

    1. There is a limited number of ads style i can choice which is the vertical or horizontal style followed by a maximum of 3 ads shown.

    You have setup your first hand and have placed it in your blog, but realised most of your ads are not rotating and also you made a discovery that your ads are always having many bids at $0.01, how do you increase them and set a minimum amount to improve your earnings?

    Optimize your Auction Ads!
    All these were found on Auction Ads Blog which is broken into parts during their updates, I decided to compile it to look good under one post. Here i go!

    New Window Open Function
    This feature does not look new but it allows your ads to open in another tab or window .In your own it will look like this ” auctionads_option=”n”; ” . This means your ads will open in another or tab.

    Rotate your keywords Automatically in one
    Bored and tired of seeing same ads in every pages, then you can use this function which allows your keywords within to rotate by itself. While Keying in your keywords to “Ad Keywords” add “;” in between every keyword. The reflected should be like this

    auctionads_ad_kw = “keyword 1;keyword 2;keyword 3;keyword 4″;

    Optimizing auction prices to make more money
    This can be trick, it can decrease the number of clicks on one hand but on the other hand it can help you earn more with just 1 single purchase. “minprice:___ and maxprice:___“. The will look like this:

    auctionads_ad_kw = “Xbox 360 minprice:50″;” - will generate all relevant items above $50

    auctionads_ad_kw = “X box 360 maxprice:50″;” - will generate all relevant items under $50

    Using the best way to convert auctions to cash!
    Go back to your account under “Url converter“. Add in a ebay item’s url that you would want to promote or let your readers know about how hot that item is. For example,Brand New Apple iPhone 8GB is up for grab at only $728, would you not want to own a iphone now?

    Benefits are way above all and you can outdo your current PPC earnings
    Since you take 100% affiliate earnings as a publisher, and you will see that PPC clicks are seriously pathetic, maybe a maxmium of $2/day with 1000/day unless your site brings in tons of , otherwise giving Auction Ads a try would not mean any harm at all!

    , and Widgets readily available

    *Too bad for Bloggers, we don’t have widget readily available for auctions ads, maybe someone would create one one day! Do contact me and i will have you added in this and contact Auction ads, cause they will give T-shirt to the one who creates or widgets for them!

    Give AuctionAds a try, its one of the best program available and signup now to start making money online! Do you have something to share, do share with us a tips that you have used before or comments on this program?

    source:www.etienneteo.com/2007/08/make-money-online-with-auction-ads-new.html

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    SSL & Server certificat

    Ist openssl installiert, dann
    $ openssl req -newkey 1024 -keyout key.pem -nodes -new -out req.pem

    -nodes nicht password geschuetzt.
    -new neu erstellen nicht Ueberschreiben.
    req.pem ist das Certificate Signing Request File (CSR).
    Dieses wird benaetigt um das Zertifikat bei der Certifying Authority (CA) zu zertifizieren.
    key.pem ist die Schluesseldatei.

    in Zertifikat enthalten sind.

    * Country Name (2 letter ):
    * State or Province Name:
    * Organization Name:
    * Organizational Unit Name:
    * Common Name:
    * Email Address:
    * A challenge password:

    Die Zertifikatanforderung kann auch angesehen werden:

    openssl req -noout -text -in req.pem

    Signierung

    Damit das Zertifikat vom Webbrowser als sicher anerkannt wird, sollte dieses Zertifikat von einer Oeffentlichen CA signieren oder signieren lassen z.B.

    Zum Beispiel kann so ein Zertifikat bei der Telekom beantragt werden.
    www.telekom.de/t-telesec

    Nach die Zertifizierung erhlaet man von der CA das User Zertifikat. (cert.pem).
    p.s. Man kann sein erzeugtes Zertifikat selbst signieren.

    Ein selbst signiertes Zertifikat kann wie folgt generiert werden
    $ openssl req -new -x509 -days 365 -nodes -out cert.pem -keyout key.pem

    und SSL Konfiguration

    und mod_ssl.
    key.pem und cert.pem in folgede Verzeichnisse zu kopieren.
    key.pem in das Verzeichnis //httpd/ssl.key/
    cert.pem in das Verzeichnis //httpd/ssl.crt/

    direkt in der httpd.conf erfolgen, order auch in eine neue Datei ausgelagert werden.

    Include //httpd/conf.d/myssl.conf

    ## SSL Virtual Host Context
    Listen 443

    # General setup for the virtual host
    DocumentRoot “/srv/www/ssldocs”
    # SSL Engine Switch:
    SSLEngine on
    # Certificate:
    SSLCertificateFile //httpd/ssl.cert/cert.pem
    # Private Key:
    SSLCertificateKeyFile //httpd/ssl.key/key.pem

    Options None
    AllowOverride None
    Order allow,deny
    Allow from all

    edit /sysconfig/ die Variable
    HTTPD_SEC_MOD_SSL=yes

    edit //sysconfig/ die Variable:
    APACHE_SERVER_FLAGS=”SSL”
    Neustart.
    Zum Testen kann nun folgender Befehl helfen.
    $ -atnp | grep

    Zertifikat-Authority

    Ein selbst signiertes Zertifikat kann wie folgt generiert werden
    $ openssl req -new -x509 -keyout userkey.pem -out cert.pem -nodes
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  • Filed under: Hacks, Security
  • Debian Package

    Package Management tools

    Install system

    apt-get install -f package # override broken dependencies

    Upgrade system

    apt-get upgrade # pull all depends
    apt-get dist-upgrade # pull all depends and resolve dependency
    apt-get dselect-upgrade# follow selections set by dselect
    apt-get –fix-missing -f install
    apt-get remove –purge old-package
    apt-get check # update cache and check for broken packages

    dpkg-reconfigure - reconfigure an already installed package (if it uses debconf)
    dpkg-source - manage source package file
    dpkg-buildpackage- automate the building of a package file

    Rescue

    dpkg –ignore-depends=package1,… -i packagefile.deb
    dpkg –force-depends -i package
    dpkg –force-depends –purge package
    dpkg –force-confmiss -i package # Install missing conffile

    Information on a package

    auto-apt pattern - for pattern in all packages, installed or not
    apt-cache pattern # package from text description
    apt-cache policy package # package priority/dists information
    apt-cache show -a package # show description of package in all dists
    apt-cache showsrc package # show description of matching source package
    apt-cache showpkg package # package information for debugging

    dpkg –audit|-C # for partially installed packages
    dpkg {-s|–status} package … # description of installed package
    dpkg -l package … # status of installed package (1 line each)
    dpkg -L package … # file names installed by the package

    Reconfigure installed packages

    dpkg-reconfigure –priority=medium package […]
    dpkg-reconfigure –all # reconfigure all packages
    dpkg-reconfigure locales # generate any extra locales
    dpkg-reconfigure –p=low xserver-xfree86 # reconfigure X
    apt-get autoclean # removes only useless package files
    apt-get clean # removes all cached package files
    package information

    /var/lib/apt/lists/*
    /var/lib/dpkg/available
    /var/lib/dpkg/status
    /var/backups/dpkg.status*
    configuration

    apt-setup - create //sources.
    install-mbr - install a Master Record manager
    tzconfig - set the local timezone
    gpmconfig - set gpm mouse daemon
    sambaconfig - Samba in Potato (Woody uses debconf)
    eximconfig - Exim (MTA) texconfig - teTeX
    apacheconfig - (httpd)
    cvsconfig - CVS
    sndconfig - system
    update-alternatives - set default command, e.g., vim as vi
    update-rc.d - System-V init script management
    update-menus - Debian menu system .

    pkg-get install krb5-clients for Kerberos

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    How To Avoid Spam Robots

    Despite the fact that Federal legislation (the CANSPAM act) made it illegal, harvesting email addresses from the web using automated robots remains alive and well.

    Spammers who need fresh email addresses spider programs that comb the and suck email addresses off Web pages, guest books, and anywhere else you might post your email address.

    Once they get your email address, spammers will trade it around like 5th graders with a new pack of Pokemon cards at recess and you can expect the avalanche of email to begin flooding your inbox.

    In order to combat this still rampant practice of stealing email addresses from websites and sending people email they don’t want, the following tips should help protect you.

    ** Break It Up **

    Obviously the best way to avoid getting picked up by an email harvester is not to post your email anywhere on anyone’s website (including your own).

    If the only way someone can get your email is if you give it to them, that creates a similar situation to operating with an unlisted phone number.

    If telemarketers can’t get your phone number, they can’t call.

    If you must post your email address, post it in a way that a robot won’t recognize it as an email address. Instead of posting YOURNAME@YOURDOMAIN.COM, you can put YOURNAME (AT) YOURDOMAIN.COM and then, in parenthesis, put (replace AT with @ to email me).

    Though it seems like an extra step for legitimate email, you’ll find it a very effective technique.

    ** Use An **

    Currently, online spiders (ANY spider, including engines) cannot read text that appears in a graphic or picture. If you must display an email address on a , then do it by typing your email address into your favorite graphics program and saving the as a .gif or .jpg. Then post the onto your web so people can see the email, but spiders cannot. This too creates an extra step for people because they must type in your email address, but it’s an effective solution if you must display an email address on your own website.

    ** Use An Email Form **

    Another way to cut down on spam originating from your own website is simply not to display an email at all.

    Instead, allow customers and prospects to contact you through a form where they fill in fields, click a button, and your website emails you their message.

    A note of caution: make sure the form script you use does not keep your email address visible in the form .

    If the form contains the email address, spam robots can find it even though you don’t see it on the .

    ** Make It Hard To Guess **

    Sometimes you’ll get unsolicited email because a spammer guessed your email address.

    It’s not a far stretch to imagine that someone probably has the email Jim@yourdomain.com, so spammers will do a “dictionary” attack on common usernames.

    One way to defeat this is to place a “dot” (.) in your email address, such as Jim.Edwards@yourdomain.com. The dot makes it virtually impossible for spammers to guess your email address.

    © Jim Edwards - All Rights reserved
    www.thenetreporter.com

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  • Filed under: Internet News
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