Google’s poor link: query operator has taken a huge beating from the SEO community for the past few years. The query operator’s reputation has been dragged through the mud so much that most people now use Yahoo! for link research (which is equivalent to asking Monaco to handle your national intelligence initiatives).

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Tags: adding, age, CLOSED, crawling, dev, developing, engine, etc, Free, Google, IDE, indexing, Keyword, keywords, link analysis, list, Microsoft, optimization, option, page, ping, PROM, RAM, ranking, relevance, search, search engine optimization, Search Engines, search ranking, SEF, SEO, SEO, Sites, WordPress, XP, Yahoo

What?!! It’s true. Many of the biggest and most popular online retailers with fat SEO budgets are not showing up for their own names or valuable keywords in Google search results. Most don’t even know it. How can this be?

All the major search engines offer a .com search engine and a number of country-specific engines, like Google.ca, .co.uk, .com.au, .fr, .de and so on. These are local search engines, and often use geo-IP targeting to show the local search engine as the default when a searcher lives outside the United States.

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Tags: age, Apple, count, engine, etc, Google, Google, IDE, image, Internet News, Keyword, keywords, local search, option, page, pay-per-click, ping, Plugins, RAM, search, Search Engines, SEO, Sites, traffic, Video

Ping services allow you to automatically notify blog directories and search engines that your blog has been updated. The bigger your ping list the higher the chances of receiving traffic from those sources, so check out the list below and include it on your blog (Wordpress users can modify their ping list on the Control Panel, then Options, then Writing).

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Tags: blogger, Digg, engine, Free, gdb, Google, Hacks, list, memory, myblog, option, PHP, ping, rss, search, Search Engines, traffic, Web, WordPress, XP, Yahoo

 Objective: Understand the various keyword matching options and how to use them to your advantage in your campaigns.

 

Overview

Keyword matching allows you to control how precise a user’s search must be to trigger your ad on Google search pages.* Defining how broadly or narrowly your keywords are targeted helps you reach the audience you want. In general, the more targeted your keywords and ads are, the more likely you are to reach potential customers.

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Tags: adding, age, ark, exact matching, Google, Google AdWords, IDE, Keyword, keywords, option, page, phrase matching, search, Sites

Author’s Note: While most of this piece discusses configuration options for any operating system Apache supports, some of the content will be Unix/Linux (*nix) specific, which now includes Macintosh OS X and its underlying Unix kernel.

One of the many pieces of the Website puzzle is Web logs. Traffic analysis is central to most Websites, and the key to getting the most out of your traffic analysis revolves around how you configure your Web logs. Apache is one of the most — if not the most — powerful open source solutions for Website operations. You will find that Apache’s Web logging features are flexible for the single Website or for managing numerous domains requiring Web log analysis.

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Tags: adding, age, apache, Apache - Apache, code, configure, count, disk, error, etc, executable, IDE, image, Linux, list, Module, monitoring, Open Source, Operations, option, Plugins, proc, process, RAM, scripts, SEF, server, Sites, Software, stable, traffic, visitors, World Wide Web