If you’re just starting in SEO d trying to learn as much as you can about Search Engine Optimization, your budget is probably going to be very limited (or perhaps even non-existent) but that doesn’t mean that you can’t gain access to some of the most useful SEO tools around.

Sure, there are more advanced tools out there if you’re willing and able to pay for them or, better still, if you have the resources and skills to create custom tools for yourself, but if you’re just starting out these free tools will give you more than enough information to help build your skills and understanding of important SEO-metrics.

(more…)

This is just a quick post today, I’ll be carrying on with the Beginner’s Guide to SEO for WordPress later this week. This is just one of those impromptu posts that interrupts our regularly scheduled broadcast, like a Breaking News Flash in blog form.

If you pay any attention to such things, you can’t have failed to notice that there’s been a lot of talk in SEO circles today about the latest round of updates from Google to the PageRank that it displays in the Google Toolbar.

(more…)

(more…)

Last week Alexa announced they’ve rolled out a new ranking system. Largely viewed as a blunt tool, Alexa was still widely used in the late 90’s and early 00’s as it was one of the few ways to gauge the relative popularity of web sites for which there was no insight into their usage data. Alexa currently faces new challenges as companies like Compete and Quantcast are offering far more information.

(more…)

Link Popularity is vital for any website to do well in the search engines. Building links requires experience, motivation, a lot of communication, and a lot of work. The best linking strategy you could possibly have for your website’s quality of incoming traffic and your search engine rankings is to seek out solid, permanent links on related pages.

Here are a few things required to successfully start a link building campaign:

(more…)