Knowledge Sharing - Want to participate in the discussion?
13 May
Now, without further delay, the 30 Traffic Generation Tips:
1. Sridhar Katakam
Keep track of blogs and leave comments on them. A good way to keep the conversation going is to install a MyBlogLog widget and visit the blog of people visiting your site.
2. Ian Delaney
Nothing creates long-term traffic more than value. Consider writing posts with resources or explaining how things work. Useful things get linked to and they get onto del.icio.us, which is far better long-term than a digg front page.
13 May
What is ethical SEO?
Ethical search engine optimisation has become somewhat of a buzz word in recent years but what exactly does it mean?
In a nutshell ethical SEO is any practice that might help to improve your rankings naturally while staying within the guidelines of the popular search engines. Techniques such as viral marketing and producing exciting content are good examples of ethical SEO whereas link buying and adding lots of keywords to your pages would be unethical.
When we take on a new client here at Branded3 Search the first step is to make sure the site adheres to the guidelines and doesn’t have things such as hidden text or doorway pages that might have been added to the site in the past (we have seen this on a number of occasions). These can be discovered by the search engines at any time and could result in your domain being blacklisted.
Once the site is clean we work within the guidelines to improve rankings in a sustainable manner. That mean that once your site reaches the top it stays there rather than disappearing after a few weeks.
Most people believe that Google relies 100% on their famous algorithm to rank the search results but they are increasingly using human editors and taking notice of spam reports to improve results. This means that if a low quality or sneaky site using unethical techniques suddenly starts ranking highly for a competitive query it is likely to be reported by a competitor or found by one of the thousands of editors employed by Google. Once this happens your future rankings are in the hands of one person who may or may not decide to move your site down a few places.
As Google becomes better at figuring out which sites should be ranking highly a lot of companies that have used deceptive techniques will see their rankings start to drop dramatically. Google is quite happy to penalise large sites and has banned both BMW and Ricoh from the results in the past.
Ethical SEO. Get to number one and stay there.
Before you decide to hire a search engine optimisation company we recommend meeting them in person and taking a read of the Google information about SEO companies.
Here are some key points to remember:
12 May
Microsoft has so far failed to provide any plausible solution to Windows XP customers who have seen their PCs crippled by the install of service pack three (SP3).
In the meantime, forums throughout the internet are abuzz with possible workarounds and fixes, while rumours fly that suggest the sizeable blunder only affects some AMD-based machines.
Tags: Microsoft, sp3, Windows, Windows, Windows XP, Windows XP SP3, XP9 May
Search engines use complicated secret formulas, called ranking algorithms, to determine the order of their results.
The SEO profession is an upstart one, with no degrees to be earned or widely accepted canon of literature (and if there were, it’d change every five months anyway).
So we’re all out there trying to figure this stuff out on our own, using different test cases, chasing morphing search engines, and possessing varying levels of interest and talent in the writing and technical components of SEO.
(more…)
9 May
I always get a bit nervous when I start talking about the less testable theories of marketing. I call this “touchy-feely” marketing. I’m a real “show me” kind of person, and I will rarely make a statement about marketing without having tested a theory on real products I’m selling myself.
This is one exception. It would be quite difficult to test some of the ideas I’m about to put forth here. Nonetheless, it’s an important concept that will change the way you think about your web promotion efforts.
(more…)